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What International Publishers Are Seeking: The Genres Making Waves



The publishing world is constantly evolving, and what sells today may not have held the same appeal just a few years ago. International publishers, constantly on the lookout for compelling stories, are paying close attention to emerging trends, reader preferences, and market gaps. For authors hoping to capture global interest, understanding the genres currently in demand is crucial.

While creativity is paramount, awareness of what publishers are actively seeking can help writers find the right path to publication. Contemporary fiction remains a staple of international publishing, but there’s a clear preference for stories that resonate with modern experiences.

Publishers are especially interested in novels exploring social issues, identity, and cultural diversity. Stories that offer authentic voices from underrepresented communities, whether addressing race, gender, or mental health, are increasingly valued. Readers crave narratives that not only entertain but also reflect the complexity of today’s world.

Thrillers, crime, and psychological suspense continue to dominate bestseller lists across multiple markets. International publishers are on the lookout for edge-of-your-seat plots with strong, compelling characters and unexpected twists. There’s a particular appetite for stories with moral ambiguity, layered mysteries, or protagonists facing psychological tension. While traditional crime novels remain popular, thrillers that blend genres—such as psychological suspense with literary depth—are gaining traction.

Fantasy, science fiction, and speculative fiction have seen a notable resurgence, fueled in part by the success of epic sagas and television adaptations. Publishers are increasingly open to fresh takes on classic tropes, imaginative world-building, and inclusive narratives. Stories that combine speculative elements with social commentary, emotional depth, or diverse perspectives are especially appealing. Young adult (YA) fantasy and sci-fi remain strong markets, but adult speculative fiction is also expanding globally.

Romance is one of the most resilient genres in publishing. International publishers are seeking both contemporary romance and subgenres that explore more than just love stories. This includes romantic suspense, historical romance, and novels that intersect romance with personal growth, cultural exploration, or social issues. Diversity in romance characters and themes is becoming an increasingly important consideration, reflecting the global readership’s evolving expectations.

Nonfiction remains a key area for international publishers, particularly books that offer insight into personal development, wellness, business, or social commentary. Memoirs, self-help, and how-to guides continue to perform well, especially when combined with a strong narrative voice or unique perspective. Environmental and climate-focused nonfiction is also growing in prominence, appealing to readers who want actionable insights alongside engaging storytelling.

Publishers are showing interest in works that defy traditional categorization. Cross-genre books, narrative nonfiction with literary flair, and experimental storytelling are increasingly appealing, particularly when paired with strong marketing potential. Graphic novels, illustrated guides, and hybrid forms are also finding global audiences, reflecting readers’ appetite for visually engaging and unique formats.

While trends in publishing can shift quickly, several consistent themes emerge: authenticity, inclusivity, strong storytelling, and originality. International publishers are actively seeking manuscripts that resonate across cultures, offer fresh perspectives, or provide a new spin on familiar genres. Authors who combine creativity with awareness of market preferences stand the best chance of capturing attention and achieving success.

The publishing landscape is competitive, but understanding what genres are currently in demand gives writers an informed edge. From compelling thrillers and socially aware fiction to innovative nonfiction and imaginative speculative worlds, the opportunities for aspiring authors are diverse and exciting. Knowing what publishers are looking for is the first step toward finding the right home for a story that can resonate globally.

Evanne Evans, 23 Oct 2025