Bluey Books Turn Five: A Milestone Worth Barking About

It’s hard to believe that five years have passed since Australia’s favorite blue heeler bounded off the television screen and into the pages of bedtime stories. Penguin Random House Australia is celebrating the fifth anniversary of the Bluey book series, marking half a decade of wagging tails, heartwarming adventures, and unforgettable family moments.

Since their debut, the Bluey books have become a fixture in homes across Australia and beyond. Based on the hit animated TV series created by Joe Brumm and produced by Ludo Studio, these stories capture the same warmth, humor, and imagination that made Bluey a global phenomenon. From picture books to activity titles, the series has helped families laugh, learn, and play together.

When the first Bluey book hit shelves in 2019, it quickly became clear that fans couldn’t get enough of the lovable Blue Heeler pup and her family, mum Chilli, dad Bandit, and little sister Bingo. The books offered something special: a way for children to bring Bluey’s world off the screen and into everyday life.

Penguin Random House Australia’s publishing partnership with BBC Studios, which manages the Bluey brand, has produced an impressive catalogue of titles that cater to young readers. There are picture books like Bluey: The Beach, interactive reads like Bluey: Where’s Bluey?, and even story collections for early readers, each designed to capture the playful tone of the show while nurturing literacy and imagination.

The books are beautifully illustrated, staying true to the series’ distinct animation style, while the writing reflects the warmth and wit that parents appreciate. It’s this perfect balance that has made Bluey books not just a commercial hit, but also a cherished part of family life.

While Bluey is proudly Australian—set in Brisbane and steeped in Aussie humor and culture, the stories have found fans across the world. The books, much like the show, have been translated into multiple languages and are sold in dozens of countries, from the UK and US to Europe and Asia.

For Penguin Random House Australia, this global success story is a point of pride. It reflects the universal appeal of Bluey’s core themes: family, friendship, and imagination. Whether it’s Bluey pretending to be a doctor, playing keepy-uppy, or simply navigating the ups and downs of family life, these stories connect with children and parents everywhere.

To mark the milestone, Penguin Random House Australia has launched a special anniversary campaign, featuring limited-edition reprints, new releases, and family-friendly events. Bookstores around the country are hosting storytime sessions, Bluey-themed activities, and giveaways, inviting fans to join in the celebration.

Among the new titles being released as part of the anniversary festivities are stories that continue to explore the magic of everyday moments—from backyard games to family road trips. Each book continues to embody the spirit of Bluey: finding joy in the little things and celebrating the power of play.

The publisher has also expressed gratitude to the families, booksellers, and educators who have embraced the series over the past five years. Their enthusiasm has helped transform Bluey from a TV character into a beloved literary icon.

As Bluey books celebrate their fifth birthday, the future looks as bright as ever. Penguin Random House Australia has confirmed that more titles are on the way, expanding the series with new stories, seasonal specials, and activity books designed to inspire creativity and connection.

For readers young and old, the Bluey books have become a treasured part of family time, whether it’s cuddled up for bedtime stories or shared over familiar family antics. Five years on, one thing is clear: Bluey’s adventures are far from over, and her stories will continue to bring smiles, giggles, and a touch of Aussie charm to bookshelves around the world.